The 25th July, every partner took part in the technical meeting to discuss the Marketing Plan conclusions regarding scientific tourism.

We spent the afternoon in a guided visit to Alcala de Henares, which is a UNESCO world heritage site.

The next day, 26th July, the results of PROGRESLAND Sub-Project were presented and future work was planned.

During the afternoon, we visited “Madrid de los Austrias” and we said good bye each other with the hopes of iniciating the sencond phase of the project.

As final act of the “Progresland” Sub Project we approved “the communication policies” for the next strategies and to promote the scientific tourism.
According to the principles of the local policies, regional and national, with this document the Partners committed themselves to:

• guarantee a clear communication, to give true and careful information;
• guarantee a prompt reply tot he users;
• use all the tools, technologically advanced, as support of the communication strategies.

In the sphere of these principles the partners intend to:

• promote the scientific tourism with a collaboration through the collaboration with mass-media active in scientific fields (newspapers, press, tv );
• collaborate with public and private bodies, active in landscape management in order to obtain a better communication;
• participate to fairs, conferences and promotional events, especially in asia and north American markets.
• improve the web site as fist and most important communication means.
• Confirm the commitment to identify in the mark and logo “PROGRESLAND” the territorial system, based the scientific tourism, in the landscapes involved.
• Identify resources to follow with the activities of the project included the territorial marketing.

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